Whether you’re a freelancer, a seasoned owner of a design firm, or an aspiring entrepreneur, if you want to succeed in your creative business, The Designer’s Guide to Marketing and Pricing will show you the way.

Based on 35 years of combined business experience, this creative business bible will show you how to:

•Determine who your ideal clients are and how to get their attention

•Choose which marketing tools are most effective and how to use them

•Create a smart marketing plan that reflects your financial goals

•Take small actionable steps toward those financial goals

•Turn that initial contact into a profitable relationship for everyone involved

•Talk to clients about money and get them to tell you their budget

•Figure out your hourly rate and give accurate estimates for your jobs

You’ll learn the ins and outs of creating and running a create services business – the things they never taught you in school. Plus, the book is chock full of useful worksheets and checklists so you can take what you learn and apply it immediately and directly to your business.

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PUBLISHED BY HOW BOOKS